top of page
The North Face
International Women's Day Collection
Concept, 2D Animation, Sound Design, Social Media Design
The International Women's Day Collection celebrates women in the outdoor space with product adorning a unique pattern by illustrator Naomi Otsu. As part of The North Face's internal global marketing team, I adapted the design into digital marketing content, creating a looping animation for the launch and visuals for the summer Trail Days PR event.
Greatest thanks to Naomi Otsu, Jenna Hoy, and Christian Dodson for your partnership on this project.
Social Media Application
Originally created for the International Women's Day campaign, the hero animation was also repurposed throughout the summer at The North Face.
Combined with logomarks and type design, it promoted the first-ever XPLR Pass Trail Days on Instagram.
bottom of page